As the Creative Director at The Sign Dude in Medford, Oregon, I led the development of a dedicated sub-brand focused on the design and production of aisle signage: Aisle Sign Dude. This initiative allowed us to specialize in creating high-quality, customizable aisle signs tailored to the unique branding and functional needs of retail environments.
I collaborated closely with our leadership to build out a wide range of sign styles, materials, and store scheme options, giving clients flexibility in both aesthetics and functionality. Beyond product design, I also enjoyed the creation of a fully customized tradeshow booth, designed to showcase our products and brand identity at industry events. This booth served as a mobile brand experience, enabling us to engage with prospective clients, demonstrate our signage solutions, and promote aislesigndude.com in a highly visual and interactive way.
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